About
About UnfoldCX
UnfoldCX is an independent customer experience consultancy based in Dublin. We design CX programmes and help organisations run them, working directly with your team or alongside your partners. The name comes from the work itself, which is unfolding what customers tell you so your teams can act on it.
Virgil Hammond
Founder and principal consultant
- CCXPCertified Customer Experience Professional
- PMPProject Management Professional
- PMI-ACPPMI Agile Certified Practitioner
- CSMCertified ScrumMaster
- XMPQualtrics XM Professional
- BScComputing (Computer Science and Software Engineering), Dublin Institute of Technology
Leadership
Who leads UnfoldCX.
Virgil Hammond founded UnfoldCX in 2026 after ten years at Qualtrics. He spent five of them running enterprise implementations from contract to go-live and five advising large organisations on their voice of the customer programmes.
At Qualtrics he worked with large organisations in automotive, telecoms, airlines, pharma, medical technology, retail and financial services, and one public-health body. Before Qualtrics he spent nine years as a software engineer and programme manager, which is why he still works through data and integrations directly with developers.
Career
Ten years at Qualtrics, after a career in software.
- 2021 to 2026
CX consultant, Advisory · Qualtrics
Advised enterprise clients on Voice of the Customer programmes, from touchpoint prioritisation and survey design to dashboards, governance and closing the loop.
- 2017 to 2021
Programme manager and programme architect · Qualtrics
Ran enterprise implementations from contract to go-live: requirements, solution design, estimates, integrations and partner management.
- 2016 to 2017
Project manager and senior technical consultant · Qualtrics
Managed technical implementations end to end for clients in financial services, automotive and retail.
- 2010 to 2016
Software developer, then programme manager · Phonovation
Built SMS and payment-processing systems, then led delivery and the company's move to Agile.
- 2007 to 2010
Software engineer · AIB
Built and supported banking applications and regulatory reporting pipelines.
Working with us
Directly, or alongside your partners.
UnfoldCX works with organisations directly, and with research firms, agencies and implementation partners who need senior CX experience on their projects. You can bring us in for one piece of work, or as part of your team each month.
Next step
Tell us where your programme is.
The first call is free and carries no obligation. You'll speak to our principal consultant, who would lead the work.